Canada's cattle ranchers rebrand as grassland protectors to counter beef's bad rap
The Canadian Cattle Association is hoping to push back on what it sees as the beef industry's bad rap and instead promote the idea that grazing cattle preserves grasslands and promotes biodiversity.
from CBC | Technology News https://ift.tt/YXIvgS0
Canada's cattle ranchers rebrand as grassland protectors to counter beef's bad rap
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