How the Barbie movie marketing machine tapped into a cultural zeitgeist
The Barbie movie arrives in theatres on Friday, but a tidal wave of hot pink has preceded it, thanks to a supercharged marketing campaign that lends a whole new meaning to rose-coloured glasses.
from CBC | Arts News https://ift.tt/DsvpyJj
How the Barbie movie marketing machine tapped into a cultural zeitgeist
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